Steve Lobel is an iconic American Artist Manager, Executive Producer, Production Manager,Television Talent , Author & Entrepreneur from Queens, New York.
As Chairman of the Board, Founder & CEO, Steve Lobel is at the helm of A-2-Z Entertainment, a label, production, film & management company that Mr.Lobel founded back in 2001, and it is today one of top most prestigious and elite artist management & development corporation in the entertainment industry.
He is the man behind the brand, currently managing and developing nonstop talent of today's hottest major music acts such as Iyaz, who debuted his number # 1 hit single "Replay" globally in 2009 and has reached Number #2 on the Billboard Hot 100, number # 1 in the UK, Australia and top ten in many other countries. All of Iyaz's singles have reached the top 40 on the UK Official Singles Chart and landed him on "The Oprah Winfrey Show" in 2010.
Mr. Lobel also guides the career of Pop/Hip Hop artist MANN, an (A 2 Z/Beluga Heights/Mercury /Def jam) artist who started quickly a musical revolution on the west coast in California with the worldwide hits such as "Hit me with a Text" with artist Jason Derülo and "Buzzin" featuring power house Hip Hop artist "50 Cent." In addition, Mr.Lobel partnered with his long time friend "Big U" to manage Sony/Epic Records "Nipsey Hussle," an artist propelled by the streets of LA who started his career on the underground stage and rapidly rose to the world stage by staying loyal to his original core followers and making hit songs like "Feelin' Myself" feat Lloyd.
Other Steve Lobel acts include Bizzy Bone of "Bone Thugs-n-Harmony" a hip hop music group, formed in Cleveland, Ohio U.S., in 1991 that Mr. Lobel managed. It consists of rappers Krayzie Bone, Wish Bone, Flesh-n-Bone, Layzie Bone, and Bizzy Bone. Rapper Eazy-E of the group N.W.A signed Bone Thugs-n-Harmony to Ruthless Records in 1994, when Bone Thugs debuted with EP "Creepin on ah Come Up." That EP included the hit single "Thuggish Ruggish Bone." In 1995, the group released its second album, "E. 1999 Eternal," which included hits "1st of tha Month" and "Tha Crossroads." A tribute to the recently deceased Eazy-E, "Tha Crossroads,"won a Grammy award in 1997. "The Art of War," the group's third album, was also released in 1997.
Mr. Lobel began signing more acts to A2Z Entertainment in 2010 including new pop music prodigy artist "Sean Roxs" & Latin Mexican rapper "Kokoe" an A 2 Z /Royal Block venture with Hypnotize Minds which is Three Six Mafia's label.
He is also known to be one of the hardest working men in the industry today, adding to his amazing portfolio and history in his successful global achievements. He has executive produced films such as "Jam Master Jay: 2 Turntables & A Microphone," "Bone Thugs~N~Harmony: I Tried, Death Before Dishonor," "Outlawz: Worldwide" and "Rapsheet" to name a few followed by similarly success he has been credited in major motion pictures soundtracks including: "Batman & Robin," "Blue Streak," "Rush Hour," "Down to Earth," "Next Friday," "Set It Off," "Held Up," "The PJ's," "I Got the Hook Up," "Small Soldiers" and "The Great White Hype."
In music affiliations, he has worked with RUN DMC, Fat Joe , Big Pun, 3-6 Mafia, Common Sense, The Beatnuts, Bone Thugs~N~Harmony, Eazy-E, 8Ball & MJG, Master P, Marley Family, Jermaine Dupri, Outlawz, The Notorious B.I.G., Tupac Shakur, Sean "P. Diddy" Combs, Ice Cube, Chamallionare, Mo Thugs Family, Lil Jon, Mariah Carey, Gerald Levert, Da Brat, Luke, Angie Martinez, Damizza, Montell Jordan, Naughty By Nature, Too Short, Tiffany, The Luniz and Felli Fell.
His latest affiliation has been embarking on a business venture with Pop/R&B/Reggae/ Talent Sean Kingston, launching a label called "Time is Money" under the umbrella of Warner Music Group & A2Z Entertainment.
Mr. Lobel has also been asked to be part of television projects such as "I Manage A Celebrity," a show that reveals the behind the scenes process of managing a major star, UPN Networks & Missy Elliot's television show "Road To Stardom," where his treatment to the game in the season finale showed the prevalent fast-paced realities of the music industry. Mr.Lobel has also made cameo appearances on Oxygen Network's "House of Glam" and countless interviews for independent films like "American Rap Stars," "Beef 3" (a Hip -Hop Street Film), and "Female American Rap Stars." But among endless tasks of responsibilities, Lobel's most recognizable accomplishment is showing his loyalty to his artists, and collectively, to what's real; a trait possessed among the truest individuals and which has become the very essence of his success. This industry is Steve Lobel's passion, from which he inhibits the capability to do anything for his artists, anything and everything from A to Z. He is the executive of executives with a recipe made for success, and a man who walks with music's past, present, and future in the palm of his hands.
Growing up in Queens, New York, it was Jam Master Jay of the legendary group RUNDMC who put him in the game. He soon began picking up on the ins and outs of the music industry through their growth and success; and, slowly but steadily, he made his rounds in the music industry. "I started runnin' around with Run DMC and Jam Master Jay. "I wouldn't say I was their road manager; but, every show they were doing, I was going around with them learning the game".-Steve Lobel, Jam Master Jay really inspired me and influenced me to get into the music industry. I had privileges to meet a lot of rappers and record company executives,such as, Lyor Cohen, Russell Simmons and going up to Rush Entertainment and Def Jam Records a lot. So then Relativity/Sony called and said, There' s a job open! So I went over there and started doing street promotions in New York for three months. Alan Grunblatt, GM of Relativity/Sony, now president of E ONE, the biggest independent label, saw potential in me and how aggressive I was, and had a lot of ambition, he took me to do retail promotions for stores all over the country and later I started working hands on with the artists. After making a name for himself, he got a job at Relativity Records as an A & R and with the skills, connections, and knowledge he quickly made a name for himself around the industry."
He has done it all within the realms of radio, retail, street promotions, club promotions, and marketing. With an engaging New York accent, laid-back style and intensive communication skills, as listeners sit back and take conscious observations of Hip Hop today, it can unmistakably be understood that the music has grown internationally and has changed the industry completely. With his ability to stay current and leap into the up and coming success of new artists, Mr. Lobel's undeniable sense of what's going to be big helps him to stay on top of the game.
The future for Steve Lobel is to continue with his success: the coach lasts longer then the player, always, and he's the coach. He is a man about business, all while staying loyal to the game. Those from Mariah Carey to Russell Simmons can tell you he's one of the hardest working individuals in the music industry, and his work and accomplishments shown to be relevant with the music industry today. He's a dinosaur...but really fossil fuel because he stays innovative, creative and relevant. With Mr.Lobel's on going effort in this industry and dedication to the music, the world of the music industry will continue to take heed to his work and come to understand how he is on top of music world doing everything from A2Z.